YOUR CUSTOMER EXPERIENCE AND CHATBOT EXPERT
Lecturer for Digital Marketing & Managament (MBA) at HfWU
Advisor Customer Experience & Digital Assistants
Keynote Speaker & Author
Consulting leading brands with regard to customer experience and chatbots. Amongst them DAX 100 companies
Built first chatbot prototype for WhatsApp Business in Germany
SUCCESS STORIES.
Academy.
BULD YOUR OWN BOT – CHATBOT WORKSHOP.
At the end of this workshop you will have your own – ready to use – chatbot that will already fullfill an important task that will save your time.
“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet”
Ted Livingston Founder & CEO of KiK
01. THE FUTURE OF MESSAGING
An introduction to messenger marketing and the future of customer experience. This section will help you select the right channels for your audience – now and in future
02. WHAT ARE CHATBOTS
Which problems can your chatbots solve? How do chatbots help your business to increase revenue or reduce costs. The basic understanding of chatbot technology.
03. CHATBOT USE CASES.
This chapter will help you think in valuable and easy to implement chatbot use cases: How to generate new leads, newsletter registrations or event registrations with one click. 24/7 customers support or automized payments and invoicing. Learn creative thinking and best practises. Everything is possible.
04. CHATBOT DESIGN PRINCPLES.
Here you will learn the basic design principle for chatbot development: How to create a bot personality, answer to inquiries and provide the best user experience
05. CHATBOT DEVELOPMENT.
What are the chatbot goals and which technologies should be used: Pre-development questions. Chatbot terminology, how to design a storyboard and write user stories. Which process should be applied and which process should be implemented. How to calculate time and effort for chatbot development.
06. HANDS-ON CHATBOT BUILDING
In the last part of the workshop we’re building a real bot with AI functonalities. We’ll use different features that can be implemented and will already help you solve specific tasks.
+ you’ll be provided with additional material, learnings and templates that will help you save a lot of time and build chatbots efficiently.