We’re proud to announce more than 104.000 Downloads of the book “Digitales Management und Marketing – How companies use the market opportunities of digitization”. At Onfore, we honestly didn’t expect such a big interest in this topic in Germany.
In her new Springer contribution “The Chatbot-Guide – From the idea to the successful implementation of virtual assistants” our Co-fouder Julia Lehmann describes how chatbots work, what areas of application there are and what added value can be expected. It gives advice on how to design a coherent chatbot concept and points out potential stumbling blocks during implementation. The result is a practical guide from the chatbot idea to the successful development of AI-based virtual assistants.
Together with Prof. Stefan Detscher and other experts theoretically sound manner and tested in practice how companies can build a sustainable competitive advantage in a world with its rapidly changing market requirements: through the development of innovative business models, a consistent focus on customer experience, the application of disruptive management, marketing and sales approaches, the creation of an agile and entrepreneurial mindset in their organization, and the responsible use of AI-based automation and analytics.
You can order the book here:
Summary
New technologies such as artificial intelligence and messaging are acting as a catalyst for the chatbot trend, and virtual assistants have become an integral part of the everyday lives of users and companies. This article describes how chatbots work, what areas of application there are and what added value can be expected. It gives advice on how to design a coherent chatbot concept and points out potential stumbling blocks during implementation. The result is a practical guide from the chatbot idea to the successful development of AI-based virtual assistants.
